For business growth, it is important to stay up to date – to monitor the sales funnel, evaluate managers’ performance, forecast revenue and identify problem areas.

In Bitrix24, you can visualise all the necessary information using the CRM Analytics section.

The main advantage of CRM Analytics reports is the ability to filter results by absolutely any fields, even those defined by the user.

Furthermore, you can click on any value – for example, an amount or the number of active leads – and Bitrix24 will display a list of relevant items.

Let’s move on to the menu items on the left-hand side of CRM Analytics. The reports are divided into two groups – Lead Analysis and Sales.