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DEVELOPMENT

Landing Page

If you're looking to create a landing page for launching contextual or targeted advertising, a one-page website is the ideal solution. This will lead to inquiries for your business and assist in expanding your client base!
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Advantages of a Landing Page
Nothing superfluous. Focus on the most important, priority, and beneficial aspects.
Convenient way to collect contact details from potential clients.
Excellent resource for achieving and increasing conversions.
Quick launch and the ability to attract attention promptly.
Tool for advertising promotions, discounts, or special offers.
Low cost with excellent returns from advertising campaigns.
What will you get
Order a landing page from our agency and receive an effective resource that encourages users to take specific targeted actions.

It's really convenient that you can buy a cost-effective pre-built landing page solution, for instance, one based on 1C-Bitrix. Our team will handle all the content for the landing page.
Not sure what to choose?
We'll help you make a choice, answer your questions, and put together a custom offer for you.nalized offer for you.
Kate Kovalevskaya
Consultant Specialist
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Differences between a Landing Page and a website?
1
Single Goal
A landing page focuses on one specific goal, whether it's selling a tour, a car, or a flat. Unlike multi-page websites, a landing page does not include a complex sales funnel where the user starts with a blog, navigates through product links, and then makes a purchase in the cart.
2
Single Object
A landing page does not spread its attention across multiple products or services; it is dedicated to one product, service, collection, or bonus. By ordering a landing page, you draw attention to these, making them recognisable. It is an excellent tool for promoting new products.
3
Special Design
Pages are not overloaded with graphics; instead, the design is aligned with the overall goal of the landing page and, together with the text, focuses on a specific product or service. The product in close-up, the product in action – this is particularly appropriate when developing a landing page and creating design elements!
4
Being in the Moment!
A landing page "feels" what it means to be "in the moment." It is ready to engage specifically at the moment when the user clicks through from an advertisement. Engaging and retaining – this is the art of a quality landing page.
5
Ease of Testing
When developing a multi-page website, a lot of time must be allocated for testing. Developing a landing page allows you to save time on these tasks. If you want to test calls to action on buttons, you can create two versions of the page, perform A/B testing, and confidently launch the advertisement.
6
Clarity
A landing page is minimalistic. Often, such a site contains a single block with text and a few design elements – one image and a button. If there are several blocks, they create a clear structure.

Plan of work
1
Competitor Analysis
By analyzing your competitors and strategically positioning your company, you can effectively differentiate your products and services in the market, showcasing their uniqueness compared to the competition.
2
Defining the Target Audience
When developing functionality, design elements, and creating texts, our team always considers the users for whom the marketing campaign is being created. The user should clearly feel that the product or service truly meets a specific need.
3
Choosing a Ready-Made Solution or Creating a Prototype
A template (when choosing a ready-made solution) or a prototype (when opting for custom development) allows for a complete understanding of how all page elements will be positioned relative to each other. This helps to immediately assess the usability of the future site for the user.
4
Preparing Visuals
In custom development, this stage can be combined with creating the prototype. When choosing a ready-made solution, it involves drawing, selecting images, or shooting videos that will become an integral part of the landing page.
5
Working with Texts
Although a Landing Page is a resource with limited content, creating texts for such a page requires special responsibility. It is important to carefully formulate offers.

6
Optimisation
Search engine optimization is not commonly carried out for one-page websites, but it is still vital to acknowledge the importance of optimization. Minimizing graphic sizes is key to ensuring quick loading times for the website.
7
Content Filling
Populating the website includes adding texts, images, and other essential elements for its operation. Using Bitrix24 CRM and implementing the landing page through 1C-Bitrix or Bitrix24 products allows for easy integration between the landing page and the content management system.
Need a consultation?
We'll provide detailed information about our services, types of work, and typical projects, calculate the cost, and prepare a personalized offer for you!
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How much does a Landing Page cost?
The cost of creating a landing page depends on whether you choose a custom development or a solution based on a ready-made template. Keep in mind that template-based solutions can also vary in price depending on the number of blocks, functionality, and design.
Why is adaptive landing design important?
Proper display on all devices – PC, tablet, and mobile phone – is crucial for any resource, including a landing page. A responsive design ensures that users won't leave the site simply because they find it difficult to interact with the interface.
What is a Multi-Landing Page?
A multi-landing page is a site with dynamic page displays. Different versions of the first screen are shown to different target audiences. Texts, images, and buttons can change. This type of landing page allows you to present information that is focused on the visitor's specific query.
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